Leading tennis lady, Venus William’s self designed brand, EleVen is on its route to a second international collaboration. The company, that offers athlecticwear under the apparel and accessories category, has entered into London, with its Atlanta collection displayed at open in-store shop at Selfridge’s. Inspired by the light and energy of summer, the line includes tennis dresses, capris, shorts, sports bras, pull – on pants, colour-blocked jackets, crew-neck tops and skirts.
This is EleVen’s second global venture, after Lane Crawford of Hong Kong, which took place last year.
To give the garments an optimized performance and lasting quality, EleVen has developed four core technical material advancements which are Pro-Dri, Four-way Stretch, EleVen Ozone and UPF 50. Also, it has elevated the design and prints.
The brand has also re-designed the website to make it more customers – friendly. Research is being continued to develop performance friendly, liquid fabrics.
The inception of EleVen was to celebrate self expression and a life without limits. It empowers individuals to embrace themselves and create a fashionable style statement reflecting their attitude.
