Popular American sneaker brand Vans is collaborating with The Museum of Modern Art (MoMA) for a special line of footwear and apparel to celebrate the collections and prominent artists on display at the famous New York museum.
The collaboration will feature two collections inspired by iconic artists like Salvatore Dali, Claude Monet, Edvard Munch, Vasily Kandinsky, Lyubov Popova, Jackson Pollock and Faith Ronggold who have been selected to reflect MoMa’s diversity.
The debut collection will feature one of Salvatore Dali’s famous works ‘The Persistence of Memory 1931’ interpreted on the Vans Old Skool Twist.
The themes of subconscious, dreams and imagination that drove his Surrealist work have been key in constructing the footwear and apparel which have been twisted to go beyond the perception of reality.
The shoe is finished with a gum sole and distorted foxing stripe which can also be found on the Vans pullover and sleeve.
Claude Monet famous Water Lilies art is the highlight of the Vans Authentic shoe along with a backpack, hat and fleece. The initial collection will have 10 pieces inspired by the artwork including one inspired by Kadinsky’s ‘Orange 1923’.
The collection will be available for purchase 30 September onwards on Vans outlets and online store as well as select stockists where Vans is available.
Robin Sayetta, Associate Director of licensing and partnerships at the museum said, “MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression. We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are excited to be able to reach art enthusiasts around the world through Vans’ global network.”