David’s Bridal, the well-known American clothing retailer, has launched ready-to-ship bridesmaid dress collection.
The new collection is, reportedly, available in different styles and colours – and all in the size range between 0 and 30W.
In a statement released to the media, David’s Bridal said that it now guarantees the fastest bridesmaid dress lead times in the industry.
Notably, the customers can filter their search either in store or online through ‘guaranteed in stock and ready to ship’ – owing to retailer’s real-time access to inventory availability.
More on this, Nancy Viall, Chief Merchandising Officer, David’s Bridal, said “Coupled with our vast on-trend product assortment, we guarantee customers will find their dream dress and have it on hand when they need it.”
In fact, as per David’s Bridal’s internal report, consumers are these days planning shorter windows between engagement and events, which means reduced lead times to buy wedding dresses. And therefore the launch couldn’t have come at a better time.
With over 300 stores located across the US, Canada, the UK and franchise locations in Mexico, David’s Bridal offers the convenience of one-stop shopping for the entire wedding party and beyond. Founded in 1950, it specialises in wedding dresses, prom gowns and other formalwear.