US bridal retailer David’s Bridal has, reportedly, announced category expansion with its own Galina Signature label.
Notably, the category expansion is across all products that comprise bridal, occasion, accessories and lingerie.
The bridal retailer also announced the unveiling of its Galina Signature Bridesmaid collection that includes the likes of plunging necklines and high-shine fabrics.
Besides, there’s exclusive colour assortment as well, that’s been talked about a lot since the launch.
The expansion also saw the retailer foray into lingerie collections, as it launched Galina Signature Lingerie.
Featuring 15 exquisite styles, the Galina Signature Lingerie is available in sizes ranging from small to 2X. Notably, products are under US $ 40 and include bodysuits, panties and more.
Even though David’s Bridal presently has five different owned labels, each with its own aesthetic, including modern, traditional, boho and regal, its Galina Signature represents confidence and dynamism.
Through Galina Signature collection, David’s Bridal wants its shoppers to not just think of their wedding day, but also honeymoon and other private moments like special dates.
David’s Bridal was found in 1950 and has nearly 300 stores in the US, Canada and the UK. It specialises in wedding dresses, prom gowns and other formalwear.