Andie, the well-known American swimwear brand, is putting all efforts to expand into other categories as well.
In one such effort, the direct-to-consumer brand, reportedly, makes its entry into intimates. This was confirmed by the brand in a statement released to media.
The debut intimate collection is called Andie 24/7 and is available in sizes from 0 to 26.
Notably, Andie’s maiden collection comprises two bralettes, namely the Tank Bralette and the Plunge Bralette.
Additionally, the collection features three exquisite underwear styles: the Bikini, the Thong and the Brief.
While the underwear is available at US $ 12, bralettes are available at US $ 28, with some discount schemes also.
It is only after extensive research and development that Andie has ventured into intimates category. The brand has said that the focus is on exceptional fit.
Besides, the brand has said that it is also offering virtual fit appointments to account the fact that its products cannot be purchased in stores.
Andie has said that while the initial aim would be to further develop the basics, it would gradually plan to experiment with different fabrics, colours, cuts and designs.
Andie was launched in 2017 and has since been known for well-made and well-cut swim suits that are also trendy and comfortable.