Uniqlo, a Japanese fast-fashion brand, has announced the opening of its new active lifestyle-focused concept store in Shinjuku, Tokyo, in March 2017. The retailer has named the store as “Uniqlo Move”. Items from the LifeWear range will be made available to customers setting foot in the store in a continuation of the retailer’s LifeWear campaign.
The retailer hopes to buck its sales slump in its home market with the alternative line-up, display and customer experience offered at the new store, which will feature products in category of movement in daily life, ranging from clothing designed for the typical work day to extensive, competitive sports.
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According to a statement from the retailer, the store will not only offer a different selection of products and visuals to existing Uniqlo stores, but also act as an information hub for tips on making the everyday life of the customer more active and comfortable using Uniqlo products. To boost the domestic sales, Uniqlo appointed mountaineer Marin Minayama for the LifeWear range’s product development last year and Uniqlo Move will be focusing this range as the store’s USP.
