by Apparel Resources News-Desk
17-July-2019 | 2 mins read
Japanese fashion brand Uniqlo has announced a strategic plan for its entry in India this October with three stores in the Delhi-NCR region. The brand has also announced Tomohiko Sei as its first India CEO. Sei was the COO of Uniqlo’s parent Fast Retailing’s Singapore operation.
The retailer has big plans for the Indian market and is taking every step in full awareness and with preparation. Tomohiko Sei informed, “We are not only looking at selling in India, but also creating/ manufacturing, which is one of our mission for the Indian market. We already have a functional unit in India which started operations in 2016. So, we will have two businesses in India — one is production and the other will be retail.”
In 2016, Uniqlo had set up an India sourcing office in Bengaluru and has started sourcing clothing for its overseas stores.
Meanwhile, the store launch in India is aimed at accelerating the brand’s global strategy as it tries to beat fashion giants like Zara and H&M.
The first Uniqlo store will be located at Ambience Mall, Vasant Kunj, followed by two more stores at DLF Place in Saket and CyberHub in Gurgaon. This Is the first time the retail brand has announced setting up of multiple stores for their market launch. The company said in a statement, “Given the size and fast growth of the Indian market, the launch will for the first time involve three separate stores to be able to offer LifeWear to as many people as possible.”
In a press preview, the brand introduced its 10 unique collections to be offered in the India market under LifeWear, which includes a full range for women, men and kids in Asia-specific sizes. The retailer also gave a preview of its collection to shoppers in India via its website with pants for women starting at Rs.1,490 and t-shirts for men starting Rs.490, formal men’s shirts are priced between Rs.1,990 to Rs.2,490. The ultra light down vest jackets start at Rs.3,490 and go up to Rs.4,990. However, the website does not facilitate sale as of now.
LifeWear is a commitment to creating perfect clothing that are of high-quality, are highly functional, affordable and constantly evolving. Tomohiko Sei said, “Indian consumers have an international mindset. They don’t just look at the price tags, but choose on the basis of quality and value and Uniqlo has brought to the market just that.”
Uniqlo becomes one of the key brands to enter India under its 100% single brand FDI . Currently, India requires brands applying for single-brand FDI (above 51%) to adhere to 30% mandatory local sourcing.
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