Under Armour, the performance footwear and apparel brand, has made its debut in India through e-commerce giant Amazon Fashion with a vision of empowering athletes everywhere.
Specializing in men’s, women’s and youth apparel, footwear and equipment, the sportswear brand has launched a comprehensive range of products for running and training with over 330 styles for Indian consumers. The products available through the Amazon Fashion platform also include premium apparel technology, such as Threadborne™ and Charged Cotton®, designed to keep athletes cooler, dryer and lighter throughout the course of a game, practice or workout. Premium footwear innovations include UA SpeedForm® for precision fit, Charged Cushioning® for responsiveness, durability, optimal cushioning and energy return, and Micro G® for increased protection and stabilization.
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Arun Sirdeshmukh, Head, Amazon Fashion India said, “Sportswear is an incredibly strong category for us and has been growing at 70 per cent year over year, owing to the changing lifestyle and rise in customer demand. We have exclusive partnerships with brands either for the entire range that a brand offers or for specific product lines/collections that they choose to launch on Amazon, which last for 6 months to a couple of years.”
