Some headache for British e-tailer Asos!
UK-based clothing retailer Superdry has, reportedly, taken Asos to court for allegedly copying its Osaka branding on sweatshirts and T-shirts.
As reported in Drapers, in documents submitted to the court, Superdry has distinctly highlighted five apparel items on the website of Asos, which have mentioned ‘Osaka’.
Superdry has also claimed that back in July, it had written a letter to Asos where it asked the latter to remove ‘Osaka’ branding from its apparel items.
However, following Asos’ inaction, Superdry said it had no option other than going to court.
More on this, Julian Dunkerton, Founder, Superdry, said “To safeguard consumers and protect our brand, we will always take robust action against those who produce copycat and counterfeit goods, which is particularly important as our plan to reset and re-energise the brand gathers pace.”
Meanwhile, Asos hasn’t yet commented on the same.
Founded in 2003, Superdry is a Cheltenham-based clothing retailer, which generated £871.7 million in 2019. Its products combine vintage Americana styling with Japanese inspired graphics.