London-based fashion retailer Sainsbury’s is donating £1 million in its efforts to support Black communities and schools.

Notably, funds will be distributed across range of organisations that also include Show Racism the Red Card – the UK’s biggest anti-racism educational charity.

This support will help the charity provide new educational resources to every school in England, Scotland and Wales – 30,892 schools to be precise.

This isn’t something new for Sainsbury’s! The retailer had recently joined the Black British Network to help enhance inclusivity and representation across the business and set new black, ethnically diverse and gender targets for 2024.

That’s not all! Sainsbury’s, over the course of the year, has increased the investment in the development of ethnically diverse colleagues by threefolds.

Additionally, 1.400 senior leaders have also completed race fluency training, which has helped them talk confidently about race and ethnicity and understand the experiences of ethnically diverse colleagues.

Besides, as a part of its Future Brands programme, the retailer is also working with smaller Black-owned businesses, and offering them advice and guidance at critical stages to help them fast become business ready.

But, the real purpose will be served only when more and more fashion brands, big and small, come forward and help support black-owned businesses.

Founded in 1869, Sainsbury’s generated £28.993 billion in 2020.

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