American sports brand U.S. Polo Assn. has introduced a dedicated retail website exclusively for the Australian market.
The current development chased Brand Machine Group’s growth plans for U.S. Polo Assn.’s menswear, kidswear, womenswear, and accessories in the Asia Pacific region, including the launch of its opening showroom in Sydney. BMG will administer U.S. Polo Assn.’s Australian website, capitalising on the triumph of its ecommerce platform in the UK and Ireland over the last three years.
BMG CEO Boo Jalil shared anticipation for widening their global reach into the Australian market and showcasing the brand to more consumers globally. With recently appointed Country Manager Kevin Cliffe and his ecommerce knowledge, the timing seems perfect for this endeavor.
Cliffe shared that the new website would display the brand’s recurring collections, emphasising U.S. Polo Assn.’s mix of sport authenticity, wealthy heritage, and modern style across a varied range of products, from classic to collegiate-inspired.
U.S. Polo Assn., linked with the United States Polo Association (USPA), runs 19 websites universally, including in Europe, Africa, and the United States. USPA Global CEO and President J. Michael Prince shared excitement about collaborating with Brand Machine Group to grow U.S. Polo Assn.’s presence in Australia, highlighting the brand’s multi-channel strategy to guarantee accessibility and brand familiarity for consumers globally.
