USPA Global Licensing Inc. (USPAGL), the authorised licensor and official broadcaster of the United States Polo Association (USPA) recently revealed that United States Polo Association (USPA) will be posing as the official attire outfitter for the USA team, for the Westchester Cup.
To be held on July 28th, the Westchester Cup is one of the most significant and prestigious polo tournaments that is played between the US and England Team.
In addition to being a proud sponsor, USPA will be utilising this opportunity to extend its brand awareness building campaigns about the regions of U.K. and Europe as well. The retailers are looking forward to supplying attire pieces for their home team both off and on field events. The supplies comprises of routine jerseys for the game, shirts formal blazers and pants, etc.
In an effort at creating a truly authentic experience, a high energy pop-up shop experience will be installed providing merchandises to the consumers at the event. USPA is seeking to promote the event through the label’s digital platform called “Live Authentically”. The platform will be witnessing prime influencers from both, United States and England.
With a massive global presence of US $ 1.6 billion and worldwide network circulation through 1,000 retail stores, independent retailers e-commerce and department stores, U.S. Polo Assn. offers clothing for women, children and men. Additionally, its offerings include accessories, travel, footwear, and home goods in nearly 150 countries universally.
Recently, the brand released Brand Machine Group (BMG), a children’s wear name in the U.K. along with the brand’s strategic partners containing household names such as USC, Debenhams and River Island.
