True Religion has teamed up with American rap artist, songwriter, and producer Chief Keef, along with his streetwear brand Bad Weather, for an exclusive capsule collection.
The Bad Weather x True Religion line features a range of men’s T-shirts, hoodies, denim vests, jeans, and accessories. Incorporating co-branded hardware, heavyweight fabrics, vintage dyes, and unique textures, the collection celebrates the brand’s rich heritage and forward-looking vision.
“Chief Keef embodies everything True Religion’s core customer is looking for in the brand, and we are thrilled to officially launch this collaboration,” said Kristen D’Arcy, chief marketing officer, True Religion.
“The marriage of Bad Weather with True Religion is an exciting exploration of new denim treatments, graphic designs, and cutting-edge silhouettes. This is a one-of-a-kind collection and we know both Chief Keef’s hardcore Bad Weather fans and our core True Religion customers will be thrilled.”
The collection debuts with a campaign shot by Chief Keef, showcasing his distinctive style and creative vision to capture the essence of street culture and high fashion.
