Having about 500 stores in 38 countries across the world, Topshop, a UK based brand of Arcadia Group offering trendy women’s apparel and accessories has now entered China and will be available to the customers through e-commerce site Shangpin.com, one of the 50 largest e-retail sites in China. The brand will introduce 1,000 new products each month on the Chinese site. Zhao Shicheng, CEO, Shangpin.com is confident that Topshop will have a promising performance in China. Philip Green, CEO of Arcadia Group said, “We decided to partner with Shangpin.com because they have demonstrated their strong capability in marketing and operation for international brands.” Shangpin.com claimed that it has more than 5 million users and has signed retail agreements with about 100 international designers’ brands.
