Tommy Hilfiger, the US apparel giant, has opened its ‘store of the future’ in Amsterdam.
The store with its floor-to-ceiling interactive monitors and personalised embroidery stations has given the world a glimpse of how retail stores will be in future.
The Amsterdam outlet also has a state-of-the-art cafe with digital screens built into tables.
The US retail bigwig has decided to move away from its omnichannel strategy and is now focusing on combining and giving the best of online and retail shopping experience to its customers.
Spread in an area of 300 square metres, the interior boasts of modern finishes and a bright airy aesthetic. The huge screen monitors at the store will help the shoppers browse the entire online catalogue thereby facilitating home or shop-delivered orders.
While substantiating on the same, Daniel Grieder, CEO, Tommy Hilfiger, averred that unless shoppers are given any exciting reason to visit the stores, they will never do so.
The brand ensures to give the best possible comfort to its customers. It said that if any shopper wants to try suit in their store, then the dressing room will also provide shoes and shirts for the shoppers to try so as to provide them the complete feel of the product and give them the shopping experience.
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