by Apparel Resources News-Desk
18-November-2019 | 1 min read
In its commitment to sustainability, Timberland has unveiled its maiden ‘purpose-led’ flagship outlet in Europe.
And it’s at 5-7 Carnaby Street in West End, London.
One look at the store, spread over an area of 2,594 square feet, distinctly brings out brand’s creative vision.
Living trees, a full-height living green wall and natural elements show brand’s insight that sits at the intersection of nature and fashion – enough to win the shoppers.
There are also full-height digital screens showcasing brand’s largest global campaign ‘Nature Needs Heroes’ that pledges to plant 50 million trees across the globe by the year 2025.
Timberland has also urged people across the globe to join the movement and be the heroes for nature.
Carnaby Street is one place where nature and fashion meet to create something fresh and bold.
Argu Secilmis, VP, Global Marketing, Timberland substantiated “Carnaby Street is an iconic retail experience in London, and the perfect location for Timberland to reveal our new purpose-led retail store.
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