Timberland the American manufacturer and retailer of outdoor footwear and apparel owned by VF Corporation has announced the appointment of Maisie Willoughby as the brand’s new vice president and chief marketing officer.

Willoughby will assist the brand in its Global marketing team and will also work in close partnership with marketing leaders in the Americas, APAC and EMEA regions to expand its reach globally and also on the digital space.

According to Susie Mulder the president of the brand, “Maisie is a passionate marketer who has deep cultural connections and insights, as well as a keen understanding of how to activate and drive the business. As we wrap up our 50th anniversary year, she will play a critical role in helping to shape the next chapter of Timberland. We’re excited to have Maisie on the journey with us.”

Previously Willoughby has held multiple leadership roles since 2009 across retail, fashion and lifestyle and will join the brand from 16th October.