
Bollywood actress Ananya Panday opened the new Tasva x Tarun Tahiliani store in Mumbai. The new store, which is housed in the Oberoi Mall in the city, sells a variety of traditional clothing and accessories.
“Tasva is super special for me, even working for Tarun Tahiliani is special, and I guarantee you, if you shop here, you will also look good,” said Ananya Panday at the store launch.
As part of its continuous retail expansion throughout India, Tasva recently opened a number of brick and mortar locations. The business debuted an exclusive brand outlet in Noida’s Gaur City Mall in April. It has since added stores in Jaipur and Kolkata, among other places.
Fashion designer Tarun Tahiliani and the Aditya Birla company partnered to create Tasva as a menswear brand in 2021 under the Indivinity Clothing umbrella. The brand aspires to provide classic traditional and occasion wear that is timeless for the modern Indian man, and it sells its products through a combination of company-owned and franchised stores. The company, which is following an omnichannel expansion strategy, established its first brick and mortar location in Bengaluru. It also retails online through its direct-to-consumer e-commerce store.