Avery Dennison, world’s largest UHF RFID partner in the retail industry, has announced a global Radio Frequency Identification (RFID) partnership agreement with Target Corporation, a US-based department store retailer.
Largest of its kind, the collaboration is a part of Target’s deployment of RFID technology to more than 1,600 stores to help maximize inventory availability and deliver an enhanced guest experience. RFID technology uses radio waves to identify and track tags attached to objects and the tags can store information electronically.
The apparel retailer is leveraging Avery Dennison’s broad UHF RFID portfolio for a variety of category and performance needs, including apparel and home products. In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimize the branding of the garments being tagged.
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“In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience. We are honored to be selected by Target as a key business partner for this initiative,” said Bill Toney, Vice President – RFID Market Development, Avery Dennison.
