Switzerland based outdoor apparel retailer Odlo has announced elevation of Knut Are Høgberg as its CEO. His elevation to the post came after his predecessor Christophe Bézu decided to stay away from day-to-day operations. However, he will continue as an independent member of the Board of Directors.
Christophe Bézu, who has been with the retailer since 2015, is known for his vital role in makeover of the brand. Bézu will remain a board member of Odlo Sports Holding AG, the company behind the Odlo brand.
Høgberg, who joined Odlo in 2015, has also worked with Boston Consulting Group and Helly Hansen, an outdoor brand from Norway.
Odlo,a property of Norwegian investment firm Herkules, reported an annual revenue of €125 million last year, is targeting €200 million by the end of 2020. Over the years, Odlo has always designed its clothing in line with the principle of ‘from the skin up’.
Every range of clothing is designed from the inside out, because athletes can only really enjoy their sport and perform at their very best when they feel good – from the skin up.
The brand offers collection for men, women and kids.