British underwear start-up Pantee is slowly managing to leave its mark – all thanks to its continual efforts towards sustainability.
The sustainable underwear label has hit its funding target of £10,000 on the crowdfunding platform Kickstarter.
Pantee was launched on Kickstarter on 4 November with the intent of bringing to the world the first of its products made from upcycled T-shirts.
The funding has now touched £10,356 to be precise.
The campaign is expected to continue till the middle of next week (26 November) and so people can still pledge to support the drive and pre-order from the brand.
Business will start on its website pantee.co.uk by next weekend, which might also see the beginning of Pantee’s maiden production run – to ship orders by January next year.
Stating about brand’s sustainable initiatives, Amanda McCourt, Owner, Pantee, said “Surpassing our target means we can now begin transforming deadstock tees into Pantees, saving 370,000 litres of water by using materials already in existence.”
Reportedly, Pantee also has plans to plant a tree for every order so as to further bring down its carbon footprint.
Founded by Amanda and her sister Katie, Pantee boasts of being world’s first underwear label made from T-shirts.
Not sure how successful it would be in the long run, but it definitely is a good start to the innings!