In their recent post on Instagram, Supreme announced a donation of US $ 500,000 to several anti-racist organisations like Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab.
Supreme has been outspoken about fighting such issues and expressed the continuous support that it has gotten from the black community since their inception.
Supreme started off as a brand for skaters which sold sneakers and skates. However, the rise of streetwear culture in the 2010s and their genius marketing strategy of continuous and out-of-the-box collaborations has made the brand one of the most popular brands in the recent history.
The current protests against the murder of George Floyd sparked several actions against systemic racism and many fashion brands have shown support for the movement.
BoF released a list of black-owned fashion brands that included Fenty, off-White, Christopher John Rogers and many more on their Instagram page as a form of their support to the movement.