Styched, an Indian clothing brand, has expanded into the UAE and opened an e-commerce store just for the United Arab Emirates called “The Styched Collective.” In the upcoming months, the company intends to expand its reach throughout the Middle East by launching in Saudi Arabia.
“Styched, India’s fastest growing online youth fashion brand is now in UAE,” announced Styched on its new UAE Facebook page. “Styched brings you an exciting and trendy range of apparel, all at a very affordable price. We believe in sustainable fashion, and all products on display are made to order.”
In an effort to engage with local customers, Styched intends to construct physical storefronts in the area, according to sources. In order to democratise young fashion and lessen waste in the fashion industry, Soumajit Bhowmik and Durga Dash founded Styched, with the goal of spreading this philosophy throughout the Middle East.
“We are thrilled to bring Styched’s bespoke and trendy offerings to the vibrant fashion scene of the UAE,” said Styched’s co-founder and CEO Soumajit Bhowmik. “Our strategic partnership with the Dubai Chamber of Commerce underscores our commitment to promoting sustainable fashion practices in the region, and we are excited to collaborate with local talent to drive positive change.”
“Our target demographic comprises men and women aged 20 to 40 with modern, contemporary lifestyles and mid to high incomes,” said Styched’s co-founder and chief operations officer Durga Dash.
