Stage3 brings celebrity stylist Rhea Kapoor on-board to drive India’s sustainable fashion revolution

by Apparel Resources News-Desk

08-November-2019  |  2 mins read

Stage3 rental platform
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Rhea Kapoor joins Stage3!

Stage3, one of India’s leading fashion rental and styling platforms, has announced that celebrity stylist and movie producer Rhea Kapoor has joined the team as Style Director for this wedding season.

Rhea has handpicked and curated 45 pieces for the wedding season from India’s leading designers, to be made available for rent exclusively via Stage3.

The selected outfits come from top designers such as Abu Sandeep, Raw Mango, Arpita Mehta, Jayanti Reddy and Anushree Reddy amongst others.

Being a leading name in the fashion fraternity, Kapoor becoming a part of the team this season resonates with Stage3’s vision – making glamorous fashion more accessible to, and promoting rentals as a major driver of sustainability among next-gen Indians.

It is worth noting that 13 of these pieces have been styled personally by Rhea for 13 industry trailblazers from different walks of life including Miss Malini (Digital Influencer), Raja Kumari (Lyricist and Singer), Krystel Dsouza (Television Actress), Saiyami Kher (Film Actress) and many more.

Additionally, Rhea will be leading the creative direction of the campaign, and will be actively involved in engaging audiences through a series of videos and posts, sharing insights into the concept of rentals and celebrity dress-up secrets.

Speaking on the association, Sanchit Baweja, Co-founder, Stage3 said, “Team Stage3 is thrilled to have Rhea Kapoor on board with us. Her influence will be instrumental in introducing the Indian fashion market to stylised fashion rental as the glamorous fashion-forward and sustainable way to dress up.”

Sanchit averred “At Stage3, we believe we are starting a fashion revolution in India and we are excited that the creative and ideological synergies that we share with Rhea will make our common vision a reality.”

Commenting on the same, Rhea Kapoor, Style Director said,“It was an interesting challenge to showcase the distinct inner personalities of these powerful women through clothes. Curating this collection was beyond fun, and I am looking forward to working with Stage3 on some really exciting projects in the months to come.”

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