Sportsman’s Warehouse Holdings Inc., the US-based outdoor sporting goods retailer, has tapped Jon Barker as the new President and Chief Operating Officer of the company with effect from 31st March, 2017. He will direct the marketing, supply chain, operations, compliance and technology functions of the brand and will also lead the expansion of the company’s ecommerce business.
Honoured with the appointment, Barker stated, “I am very excited to join Sportsman’s Warehouse and believe that there is a significant opportunity to build upon the successful growth of the Company and achieve even greater store and ecommerce expansion in the future. I am proud to help develop to further strengthen its positioning.”
With 25 years of multi-channel retail experience, Barker was most recently as VP Global Officer at Walmart. He served in dual roles including President and CEO of Hayneedle.com, a leading online Home Furnishings retailer, as well as group leader for Home and Outdoor furnishings categories for US e-commerce across Walmart.com, Jet.com and Hayneedle.com. Serving at this position he helped develop a strategic vision for Hayneedle.com, including realigning structure and resources for a more merchandise focused strategy.
Also Read – Banana Republic gets new CEO
Schaefer, Chief Executive Officer, Sportsman’s Warehouse commented, “I am very pleased that he is joining Sportsman’s Warehouse at a pivotal time in our growth trajectory when we have reached 77 stores and we believe we still have substantial store expansion opportunity ahead of us. His leadership skills and proven track record of success combined with his extensive knowledge of multi-channel retail and ecommerce make him a perfect fit for Sportsman’s Warehouse.”
