The women’s shapewear and apparel brand’s board of directors has appointed Caroline Whitton as chief executive, promoting her from president and chief growth officer, where she led all revenue and growth efforts globally. As CEO, Whitton succeeds Kim Jones, who left in July.
Whitton led digital growth at retail companies before joining Spanx in 2017. She held positions as general manager of AllModern.com at Wayfair and head of digital marketing and e-commerce at Design Within Reach. Spanx said that in her role as CEO, she will collaborate with the company’s all-female board to carry out the ambitious expansion ambitions of the brand.
Jeanne Jackson was appointed executive chair by the Spanx board in addition to being appointed CEO. In addition to serving on the boards of Moncler SpA, Monster Beverage, and Delta Airlines, Jackson has held senior positions at Nike, Walmart.com, The Gap, Inc., and other companies.
“I am honoured to continue leading the incredible team at Spanx in this new capacity during this critical growth moment in the company’s journey,” said Whitton.
As Spanx’s CEO, Whitton will collaborate with the company’s all-female board to carry out the ambitious expansion goals of the brand.
Spanx was founded in 2000 by Sara Blakely and offers a wide range of products in its stores and online, including activewear, clothes, denim, shapewear, swimwear, intimates, leggings, and hosiery. Since 2021, Blackstone has held a majority stake in the business.
