Snapchat is rolling out its advertising product ‘Dynamic Ads’ globally, almost a year after it was introduced.
The product is a very helpful way for advertisers to reach Snapchat’s 229 million daily active users, by creating ads in real time using a variety of mobile-ready templates to choose from.
The multimedia messaging app that is a favourite for the younger generations had made available its Dynamic Product Ads (DPA) to international advertisers.
adidas, Farfetch and Topshop have already signed on as advertising partners in the UK after Topshop achieved more than four times the return on advertising spend within a few weeks of beta testing through the DPA.
On the other hand, adidas saw a 52 per cent growth in the same aspect.
However, the tool which was earlier only available in US, is made for brands of all sizes to showcase their products and services.
Each brand can sync their product catalogues to Snapchat and allow it to build real-time ads in professional layouts, without the hassle of manually creating Snaps to fit the vertical format of the social platform.
This comes as more and more people are turning to online shopping with UK experiencing a 10-year high in terms of e-commerce retailing. Other than this, Instagram, as most brands feel, has become too saturated with brands pushing for attention resulting in higher prices.
Now that advertising budgets for each company have been slashed in the wake of the global catastrophe, brands can spend meaningfully on a channel that promises better returns on advertising spend.