Japan’s latest apparel sales figures in its department stores are not encouraging! The revenues in apparel segment during September ’20 were reported to be 90,070 million yen (US $ 863.40 million), marking 38 per cent fall from the same month of 2019.
The data was recently released by Japan Department Stores Association (JDSA) surveying its 196 stores of 73 companies.
However, there was 11.60 per cent surge in apparel revenues in September ’20 as compared to August ’20. Still, the Y-o-Y fall is too huge and that’s a challenge for the clothing brands facing in department stores in Japan.
As far as product-wise segmentation is concerned, womenswear continued to be the largest category with 59,483 million yen (US $ 570.19 million) revenues in September ’20, noting 38.60 per cent Y-o-Y drop in its sales figures.
Menswear remained sluggish with 17,547 million yen (US $ 168.20 million) revenues from department stores, which is 35.70 per cent decline from September ’19.
Kidswear clocked just 6,415 million yen (US $ 61.50 million) from its retail sales in department stores of the country, declining 29.50 per cent on Y-o-Y basis in September ’20.
All other clothing (PPE, unisex etc.) marked 45 per cent yearly decline to hit 6,624 million yen (US $ 63.50 million).