Shopping socially: The advent of community-led commerce in india

by Noyanika Dixit

23-December-2019  |  15 mins read

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We live in a world fraught with a surfeit of choices and opinions. Navigating our way through that becomes a little easier when we see a friend or somebody akin to our choices recommending a product or better yet, sporting it. In India, we are a society that is close knit in all its decisions, […]

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