Premium menswear brand Selected Homme has launched a new digital campaign with actor and brand ambassador Saif Ali Khan presenting the brand’s Autumn/Winter 2022 collection. According to the company, the new campaign highlights Selected Homme’s appeal to discerning individuals with a refined sense of style.
“With the #FeelSelected campaign, we aim to bring contemporary menswear to the forefront as we strengthen our partnership with our brand ambassador Saif Ali Khan for four years in a row. Through this campaign, we showcase the new Autumn/Winter 2022 collection to our growing base of customers who value fashion that is classic, minimalist and refined,” Vineet Gautam, CEO and Country Head, Bestseller India, said.
The campaign has been launched with a digital film and supported by an omnichannel marketing campaign spanning out-of-home advertising, retail, content, events as well as digital and social.
Selected Homme is owned by Bestseller, the Danish clothing company which operates brands like Jack & Jones, Only, and Vero Moda. The brand is present in 15 countries through more than 2,500 wholesalers worldwide.
