Online retailing remains the only source of salvaging sales during the global pandemic. In an effort to regain financial flow, Salvatore Ferragamo has unveiled the new design of their website.
While many luxury brands are being forced into forming an online presence, Ferragamo’s efforts are what many can take inspiration from.
The new website is clean with retaining much of the brand’s chic and streamlined aesthetic. Along with combining exquisite editorial photographs on the homepage, the product pages are also minimalistic and provide essential information in a concise manner.
Apart from the aesthetics, the website also combines many omnichannel functionalities including options to order it through the website or a sales associate near your region. The products can also be ordered to be sent to a delivery address or to a nearest Ferragamo outlet for convenience.