Salt Attire, a womenswear brand, has opened its first exclusive brand outlet (EBO) in Dehradun, marking a significant step in its omnichannel expansion strategy. The new store, located in the Mall of Dehradun, offers a wide selection of day-to-evening separates and denim, catering to a variety of style preferences.
The Mall of Dehradun announced the launch on Facebook, stating, “Some salt to the bland outfit with Salt Attire at Mall of Dehradun, always at your service when it comes to trendy fashion.” The post highlighted the diverse collection, including prints, patterns, and ombre designs, perfect for any occasion.
The store features a monochrome interior with industrial fittings, designed to complement Salt Attire’s modern, western-style clothing. The brand now joins other prominent labels in the mall, such as Go Colors, American Tourister, Lenskart, Aldo, Croma, and Lifestyle.
Salt Attire’s founder, Dipti Tolani, mentioned earlier this year that external funding, whether through debt or equity, is being considered to accelerate the brand’s growth. Launched in 2016, Salt Attire has been bootstrapped so far, focusing on organic growth.
