Supermarket giant Sainsbury’s already has a major share of UK fashion through its Tu Clothing line but now it’s targeting an even bigger slice of the pie with the opening of branded fashion destination hubs alongside Tu in at least 50 stores.
Nine new Sainsbury’s fashion destination hubs will welcome seven first-time brand partners this month.
Sosandar, Finery, Simply Be, Little Mistress by Vogue Williams, Thought, Burgs, and Brakeburn are a few of the names on the list for women’s clothing. Additionally, the company has pledged to “grow its branded proposition at pace over the next five years” as a result of the decision.
As it advances its goals “to become a leading physical and digital destination for inclusive family fashion in the UK,” the company claimed it is “focused on meeting its customers’ evolving needs” and has invested significantly in the growth.
According to the firm, by collaborating closely with the companies, it would “retail exclusive product ranges and support the expansion of the broader clothing offering, particularly across more specialist product areas such as curve, maternity, lingerie and tailoring.”
Due to the brands’ addition, there will be a bigger variety of options available, which should “drive new customer acquisition and cater to the demand Tu is seeing for an increased selection of fashion brands, broader range of styles and price ranges to supplement its popular own brand range.” For instance, it claimed that off, its modern apparel brand, accounted for nearly 40 per cent of all brand-related purchases at Tu.co.uk this year.
