As every retailer is falling victim to the deadly pandemic, the only silver lining for most of them has been the surge in their online sales. Still it’s been more about store closures, poor quarters and bankruptcies in the last few months.
Amidst all these challenging times, there’s this Russian e-commerce giant Wildberries, which successfully made its debut in Europe early this year. And what’s noteworthy is that it has managed to leave a lasting impressing in these last few tough months.
After successfully unveiling Wildberries.eu in Poland, it now plans to open as many as 100 branded points of delivery. This maiden distribution unit in Europe paves way for Wildberries to spread its wings in Europe.
It is now exploring possible expansion into Scandinavia, in addition to selling its products to Armenia, Belarus, Kazakhstan and Kyrgyzstan.
So what does Wildberries.eu offer? The shoppers can, through this site, order the best of apparels, accessories and shoes. With over 13,500 brands available for shoppers all over Europe, the Russian online biggie now intends to enhance its product categories. The objective is to give the best of products from Russia and other countries.
And that’s not all! It is standing out from its competitors – shoppers can order any apparel product in several different sizes, try them on in fitting rooms at Wildberries’ collection points and, importantly, return those that do not fit them.
In 2019, the e-commerce giant saw its turnover in Russia surge by a whopping 88 per cent to US $ 3 billion. That was enough to confirm how big Wildberries was in Russia’s fast rising US $ 30 billion online market.
Another noteworthy factor was that shoppers made 750,000 orders in a single day during the period, which was double of what it was in the year before that. So it is not surprising to see its gradual foray into Europe.
Over the last 6 months, when the whole world has been fighting the pandemic, Wildberries has been growing steadily with revenue touching €1.6 billion – with apparels, shoes and accessories contributing to 73 per cent of its turnover.
And all this without flouting any social distancing rules – the online firm has been accepting contactless payments and also giving delivery personnel protective equipment.
Wildberries was started in 2004 by Tatyana Bakalchuk and today offers 4 million different products from 35,000 brands and 26,000 suppliers, with about 45 per cent sourced in Russia – thus becoming the biggest online retailer in Russia today.
Many rivals are coming up fast, but none has been able to eat into Wildberries’ market shares. In fact its total sales last year was as much as three of its nearest competitors combined. And with the successful launch in Europe as well, it wouldn’t be a surprise if we hear more of Wildberries on a global platform in the years to come. It’s reaching there….