Savage X Fenty, Rihanna’s lingerie line, now has Hillary Super as its CEO. She formerly served as the CEO of Anthropologie Group and has experience working for brands including Guess, American Eagle, and Gap. Rihanna will continue to serve as the company’s executive chairman, according to several outlets, including Vogue Business.
The appointment of Super as CEO might support Savage X Fenty’s expansion plans and increase its reputation on Wall Street. Savage X Fenty raised US $ 125 million last year, bringing its total capital to US $ 310 million. According to reports, the company was in talks with banks over a potential US $ 3 billion initial public offering of its shares.
Savage X Fenty, which marked its fifth anniversary in May 2023, is co-owned by Rihanna in addition to a group of investors that includes Jay-Z’s Marcy Venture Partners and luxury goods behemoth LVMH. The business has physical stores in Las Vegas, Houston, Los Angeles, Atlanta, Philadelphia, Garden City, New York, and Arlington, Virginia, in addition to an online store.
With Amazon Prime Video, the company has produced four television programmes that let viewers purchase the goods they see on-screen. In addition, Savage X Fenty unveiled a line inspired by football before the singer’s appearance at the Super Bowl LVII halftime show in February.
