While a number of retail brands are speaking out about their prevention plans in the wake of the outbreak of Coronavirus the world over, Rent the Runway is the newest in the line to announce its plans.
The fashion rental firm has assured its customer base that its cleaning practices ‘are designed to kill viruses such as the common cold and flu’.
The firm has sent out an e-mail to its consumers stating its plan to ‘proactively provide details and additional transparency’ about its cleaning processes.
It said that even when scientific information is still developing, it has ‘no reason to believe’ that its cleaning processes are ineffective against COVID-19. Also, it maintained that there is currently no evidence that COVID-19 can be transmitted from soft surfaces like fabric or carpet to people.
Besides, Rent the Runway has also added a new subscription option – a two-swap plan – to encourage more women to turn to renting rather than buying clothes.
The firm had been offering two plans up until now – an unlimited subscription where users pay US $ 159 per month to rent four items at any time while swapping them as frequently as they desire during the month.
And the second plan was a one-swap plan wherein customers pay US $ 89 on a monthly basis to have four items at once that can be swapped at the turn of each month.
The new model allows users to swap four items two times each month and it costs US $ 135 per month.
Rent the Runway received a fresh funding of more than US $ 330 million last year. The firm has expanded its categories and has also partnered with companies including Nordstrom, WeWork and Marriott International to put drop boxes, for its consumers to easily return their clothes at any of these properties.