Disrupt, an apparel brand led-by actor and Television host, Rannvijay Singha will be partnering with India’s leading e-commerce platform Myntra in a bid to enhance its e-retail business.
The brand caters to both mens and womenswear with main focus in casual attires. The collection is a combination of T-shirts, joggers, and hoodies that also offers denim products which are inspired by street style.
Speaking at the launch, Rannvijay said “There is a bit of personality and fashion sense in all the styles offered at Disrupt. The main plan was to merge our concept of disruption along with the youth (our target audience). In almost all of our offerings you can find an element of disruption.”
Rannvijay founded the brand in partnership with Kumar Doshi. Apart from Myntra, the fashion label is also available through Disrupt’s dedicated online marketplace.
Puspen Maity, Vice President & Head – Sports, Footwear, and Accessories, Myntra, further elucidated that the fashion company will make for a key and interesting addition to Myntra’s portfolio of contemporary street fashion and youth culture, which is in great demand lately. “The brand is a reflection of Rannvijay’s image as a cool and casual swashbuckler and is sure to be a huge hit among his fans,” he added.
Furthermore, Disrupt is also aiming to retail its products in brick-and-mortar stores in the coming time and it is reportedly in talks with few major apparel retailers.
