Ralph Lauren, the American fashion designer, has successfully piloted a new fast track model that takes only 16 days to execute a sweatshirt from design to development.
The company is continuously making efforts to shorten its lead time from design to shelf. Moreover, it aims to have more than 50 per cent of its product on lead time of 6 months or less.
The model was an experiment to see the output “We expect this model to be a growing part of our supply chain as we continue our progress towards our 3, 6 and 9 months lead time target,” said Jane Nielsen, COO and CFO, Ralph Lauren.
“Leveraging our investment in digital product development, we designed, produced and delivered exclusive fleece sweaters to a key wholesale customer in just 16 days, right in time for Black Friday,” added Nielsen.
The product was manufactured in Mainland China.
“We are not going to move our entire supply chain to 16 days,” adding that project was not replicable. “What’s key is to understand the timing required to be well positioned to win in a specific category, in a specific geography, in a specific channel,” said Patrick Louvet, CEO, Ralph Lauren.
“So we still have our 9, 6 and 3 months lead time. And then there are some projects where we want to have this ability to react in the span of days,” added Patrick.
Moreover, the company is working to move almost 80 per cent of sports shirts on to 6 months or less. Since last two years, the fashion firm is also diversifying its supply chain to make it less dependent on any one market.