One of the main issues with online fashion buying is returns and exchanges, which is something that quick commerce companies are attempting to solve as they grow into the delivery of clothing and lifestyle goods in 10 minutes.
According to information on the company’s app, Blinkit has begun testing 10-minute returns and exchanges for clothing, shoes, and a few other lifestyle goods like handbags. funded by Nexus Venture Partners Additionally, Zepto offers replacements for garment items for up to 72 hours in the event that they are flawed or damaged.
Executives from Quick Commerce, who are aware of the details, added that certain brands are also signing store returns agreements, which allow a customer to return a product they bought from the Quick Commerce app to an authorised Quick Commerce shopfront.
Industry estimates peg the number of returns for online fashion at between 25 and 30 percent, with customers looking to replace items because they don’t fit or have the right size.
Fast commerce has ventured into the fashion goods market in a small way, offering basic clothing like T-shirts, kurtas, flip-flops and sandals in addition to basic clothes like undergarments.
A recent analysis from Elara Capital states that Blinkit has a 40 per cent exposure to the non-food category, compared to 33 per cent for Instamart. According to the report, Blinkit was able to provide 22,000 stock keeping units, compared to 17,000 offered by Instamart. All three of Zomato’s owned platforms—Blinkit, Swiggy Instamart, and Zepto—entered the fashion space earlier this year and offer merchandise from companies including Adidas, Pepe, FabIndia, Jockey, Boldfit, XYXX, Paragon, Liberty, and more.
