by Apparel Resources News-Desk
22-May-2019 | 2 mins read
With the Cricket World Cup 2019 less than 10 days away, leading sportswear brand Puma has launched a limited Collector’s Edition Puma One8 cricket shoes as a tribute to team India’s captain and its brand ambassador, Virat Kohli.
Virat Kohli X PUMA Gold Spike 19.1 Collector’s Edition shoes will be worn by Virat Kohli at the biggest cricketing event of the year.
With just 150 pieces for the taking, this limited-edition shoe is a must-have for cricket lovers and Virat fans. These first pair from the 150 will be auctioned at the inaugural edition of the Indian Cricket Heroes event in London, this May.
Abhishek Ganguly, Managing Director, Puma India, said, “Virat is not only the greatest athlete of our time, he’s also the biggest youth icon in India. Having performed like a real champion on and off the field, Puma celebrates his sportsmanship as he shoulders the nation’s expectations for the upcoming international cricketing tournament with his captaincy.
Exclusively made for Virat, the colour gold synonymous with victory will make an entry onto cricket pitch for the very first time. With just 150 pairs available globally, these limited-edition shoes are a must-have for collectors.”
The shoe design features Virat’s favourite colour – white, fused with accents of gold. The removable spikes on the rubber outsole of the shoe are a dazzling gold as well. The shoes are created with a lightweight upper that provides unmatched support for multi-directional movement on the pitch.
Puma’s EVA technology in the midsole provides optimal cushioning, clubbed with superior stability and traction.
Sharing his reaction to this tribute, Virat Kohli said, “I am humbled to receive this special treatment from my Puma family. With a very important tournament ahead of us, I’m excited to take the field in Puma’s custom-made shoes. I have always loved white and gold and the design truly complements my needs in terms of the fit and style.”
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