Irish clothing and accessories retailer Primark has appointed Paula Dumont López as the company’s new Head of Women’s Fashion. She is slated to take up her new role in January 2018.
With an impressive track record, Dumont López in her new role will be responsible for overseeing womenswear production and design for both the international and domestic market.
Dumont López most recently served as Senior Vice President and Head of Esprit Woman for the last four years. Earlier this year, there was a news that she would be joining New Look as their Chief Creative Officer but the announcement was later dismissed after CEO Anders Kristiansen, who appointed her, left his position at the company.
The design executive joins Primark with her great amount of experience in both design and merchandising. Before her stint at Esprit, she was working at Inditex-owned Zara where she joined as a fabric buyer and later became the Head of Product for the Zara Basic vertical in her ten-year tenure.
While several of its contemporaries continue to struggle in an increasingly swamped marketplace, the budget retailer Primark reported 19 per cent increase in sales compared to last year. This helped lift the Group to a 15 per cent overall rise in revenue to £ 15.4 billion for the year to September.
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