Prada, the Italian luxury fashion label, has just got its new Co-Creative Director!
Raf Simons – the Belgian designer who previously was the creative director at Jil Sander, Christian Dior and Calvin Klein – is all set to take over the reigns as the Co-Creative Director at Prada.
Raf Simons will be working alongside Miuccia Prada with ‘equal responsibilities for creative input decision-making’.
Effective 2 April 2020, the first collection designed by Raf Simons and Miuccia Prada will be showcased in Milan in September for the Spring/Summer 2021 womenswear season.
At a press conference held at brand’s headquarters, Raf Simons said “Prada is a brand that I have been interested in my whole life. I cannot wait to express to all of you the dialogue I will have with Mrs. Prada and her team.”
Here it is pertinent to note that Raf Simons is the first major design talent outside the Prada family to join the business. He will, however, continue to helm his own namesake menswear brand.
Back in 1978, Miuccia Prada had played a key role in transforming it into a renowned global fashion brand – all thanks to her ahead-of-the-curve creative aesthetics and thinking.
Miuccia Prada and Patrizio Bertelli had hired Raf Simons in 2005 as Jil Sander’s Creative Director, when both still controlled the brand, and thus Raf’s association with the brand goes a long way.