
Luxury fashion house Prada has yet again announced collaboration with adidas Originals.
The sequel of the Prada Superstar has been long awaited in the luxury and sneakerhead community.
The launch of the sneaker is slated for 8 September release and will be available for purchase at adidas and Prada outlets along with other selected retailers for a price of €449.95.
The collaboration can be bought in three colourways – all black, the classic white and black and silver chrome with white detailing.
The first collaboration between the two was sold with a Prada bowling bag but that is not the case with the new Prada Superstar which will be sold individually.
The shoe features a ‘Made in Italy’ stamp on the shoe to mark its craftsmanship as well as the Prada and adidas Originals logo.
The “artisan crafting is the essence of the Prada Superstar sneaker made by Prada footwear manufacturers in Italy, combining the lexicon of luxury with the language of high-performance sportswear in a shoe with unique, innovative style,” according to a statement by Prada.
Additionally, the announcement also revealed that the next drop will be linked to America’s Cup, a premier sailing competition, that Prada has a long history with, having founded the Luna Rosa sailing team in 1997.