Pour Moi a UK-based womenswear brand is all set to open a new store in Leeds this November with further plans to expand its retail presence in London, Manchester and Brighton. The new store is 1,043 square feet and located next to John Lewis in Unit C18/19 on the ground floor of the Victoria Gate shopping centre.
The brand has two existing stores in Chester near where it was founded in 2005 and Leeds store is going to be the second location for a standalone store due to strong online sales in the area.
According to Michael Thomson the founder and CEO of the brand, “Pour Moi was founded on the belief that every woman deserves to feel confident and comfortable in their own skin. Leeds is the perfect location to open our next store, we’re very much looking forward to showcasing the very best of Pour Moi to the people of Leeds.”
The new store will feature in-house bra fitters offering a selection of lingerie and swimwear collections, along with nightwear, hosiery, beachwear, shapewear, maternity styles and sports bras. The store’s highlight will be the best-selling ‘St Tropez’ bra, which has sold over a million units since its launch including the ‘hero’ tummy-control strapless ‘Santa Monica’ swimsuit.