In a bid to attract more customers during the upcoming winter season, Inditex, the parent company of the Spanish apparel and accessories retailer Zara has expanded its outwear range by launching outwear capsule collection.
Zara’s new collection will be named; ‘TRF Recycled’, a collection that will portray the brand’s commitment towards a sustainable future. The latest collection is curated using recycled polyester taken from plastic bottles.
Notably, ‘Please Recycle’ slogan is printed on belts and hoods to remind the shoppers about the range’s sustainability message.
Furthermore, in line with the group’s pricing scheme, the variants are marketed at an affordable range for up to £ 160. A silver puffer jacket is up for sale at £ 95.99, while a puffer coat is placed at £ 119. The sustainable line is also offering joggers, a technical backpack and chunky trainers, while a waterproof, two-in-one parka is the most expensive product across the whole collection which can be purchased for £ 159.
Earlier this month, Zara forayed into more than 100 new markets, as it expanded its online presence, bringing the total number of countries where it operates an e-commerce channel to 155. At present, the chain operates via brick-and-mortar retail in 96 markets and is progressing towards the group goal of selling all of its brands online globally by 2020.
Markedly during the first half of 2018, Zara announced its status as Inditex’s leading brand, contributing € 7.91 bn in revenue to Inditex’s total of € 12.02 bn.
