Italian brand Pinko has partnered with Emperia to launch a virtual store to celebrate the opening of its Milan’s boutique.
Customers can purchase Meta Love Bags, NFT, etc., and have access to a personalised shopping experience in a virtual environment reminiscent of the new boutique.
The store’s aim is mission is to expand the store’s brand awareness, reach out to and engage with new communities of women and promote freedom of thought and expression through a uniquely tailored shopping experience.
At the prestigious Pinko Galleria, customers can purchase unique handbags while interacting and learning more about them through 3D models.
In a release, Pietro Negra, CEO and Founder of Pinko, said, “Opening in such a prestigious and internationally established location, we decided as a mission statement to give global resonance to our new and unique store – such as its products – and the virtual shop is the most innovative environment that can guarantee us the possibility of expanding our vision of engagement for our consumers everywhere.”
Emperia has previously developed virtual stores for Bloomingdales, Dior and Lacoste. With the recent US $ 10 million funding, the virtual reality platform is ready to develop Metaverse e-commerce in the new international market.
