Pineapple, a renowned apparel brand, has relocated its UK flagship outlet within Covent Garden district at 8 Mercer Walk, which is a more prime location for the brand.
The 700 square foot store, situated opposite the Pineapple Dance Studio, houses best clothing lines for girls and women, including majorly activewear and seasonal collections.
Notably, Covent Garden has been the home to Pineapple Dance Studio as well as to its official clothing brand for many years. Expressing delight over the relocation, Debbie Moore, Owner and Chief Executive, Pineapple, said “Our location means a great deal to me as it is embedded in the heritage of the Pineapple brand.”
He said staying in this area was, therefore, a natural choice and what is notable is that Covent Garden, which is the centre of dance in London, has grown to be such a thriving retail destination in last 40 years. 2019, in fact, marks the 40th anniversary of the legendary studio.
Pineapple has, importantly, revealed that it will continue its focus on investing and improving its digital engagement strategy. Later this year, the brand is expected to unveil a boutique format concept store, which includes new product display and in-store experience for visitors.