Perry Ellis International Inc., a leading designer, distributor and licens or of a broad line of high quality men and women apparel, accessories and fragrances, entered in Nike Swim distribution agreements in Latin America with R1 Sports Ltd., a distributor of Athletic focused products in Uld in SA in Argentina, Uruguay and Paraguay, and Superdeporte Plus Peru S.A.C in Peru, Bolivia and Ecuador.
The offering of swim apparel and swim accessories is now launching with sports good retailers, department stores and swim specialty shops as well as some of the selected e-commerce channels.
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“We are confident R1 Sports Ltd., Uldin SA and Superdeporte will be terrific partners to bring Nike Swim to consumers passionate about performance and the sport of swim throughout South America as we continue our strategy of extending Nike Swim’s global reach,” remarked Oscar Feldenkreis, CEO and President of Perry Ellis International.
Ricardo Badari, Managing Director and Owner of R1 Sports Ltd. commented, “Nike Swim is a welcome addition to the R1 Sports family. With strong collaboration on strategy, design and distribution, we believe Nike Swim will meet the demand of consumers in Brazil and secure the leadership position the brand deserves.”
