Pepe Jeans has announced the inaugural of its new flagship store at 59-61 Regent Street in London. The launch marks a new chapter for the fashion brand premiering as its new in-store concept.
Brainchild of Martin Brudnizki Design Studio, the new retail concept spreading over one floor of 1,500 square feet, makes use of contrasting materials and emphasizes on craftsmanship to infuse a sense of eclecticism to attract consumers of all ages. The space incorporates innovative elements such as LED screens running the brand’s latest ad campaigns and interactive fitting rooms.
The flagship offers the label’s collections across womenswear, menswear, denim, accessories and shoes.
Pepe Jean’s Custom Studio, an area where shoppers can customize their denim with laser prints, unique buttons, rivets and other details, is a fun introduction to the store.
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“The British capital is one of the leading cities in fashion and trends and we are very excited to have a presence on Regent Street,” Mark Blenkinsop, Chief Marketing Officer of the brand said, adding, “Our goal for Regent Street was not just to open a new store, but to offer a new and innovative shopping experience. The store is the result of a relationship with Martin Brudnizki’s studio to develop a new store concept.”
Based in Barcelona, Spain, the denim brand at present, has more than 300 stores worldwide.
