Parvati Fabric’s women’s wear brand Raisin has expanded into 22 cities and opened 72 brick-and-mortar stores.
The brand is also planning to improve its online presence and is pursuing an omni-channel retail strategy. Raisin is looking to reach a larger audience through shop in shop model.
Being in the business for almost 30 years now, Parvati Fabrics has been trading across India and exporting high quality fabrics and designer women’s wear to various countries all over the world.
It launched raisin in 2018, with an aim to provide modern women contemporary fusion wear that is comfortable yet stylish. The line offers both western and ethnic wear and the products include kurtas, dresses, tunics, and tops.